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Marketing Lead for Original Content

2 months ago

Artarmon, New South Wales, Australia Foxtel Full time
About the Role

We're seeking a talented Marketing Lead to join our team at Foxtel, responsible for leading the marketing strategy and planning for BINGE Originals and driving brand growth.

Key Responsibilities
  • Develop and execute end-to-end marketing strategies for BINGE Originals, from show commissioning to go-to-market launches.
  • Collaborate with cross-functional teams to transition content into launch-ready Originals.
  • Oversee go-to-market planning, driving subscriptions in collaboration with PR, customer, and media teams.
  • Manage timelines to ensure marketing delivery deadlines are met for each launch.
  • Develop creative assets with internal and external agency partners.
  • Stakeholder management through key creative development milestones.
  • Budget management and reconciliation.
Requirements
  • A strong leader with experience in marketing strategy and performance management, particularly in entertainment or SVOD brands.
  • Excellent project management skills with the ability to juggle multiple priorities and deadlines.
  • Creative thinking and an eye for detail when it comes to campaign execution and brand consistency.
  • Strong stakeholder management skills and the ability to collaborate across teams.
  • A passion for storytelling and a keen interest in the entertainment industry.
What We Offer

At Foxtel, we're committed to delivering the best global content to Australian screens. As a Marketing Lead, you'll be part of a vibrant and fast-paced team that's passionate about entertainment and storytelling.