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Strategic Communications Lead for Business Growth

1 week ago

Perth, Western Australia Xero Full time

We are seeking a highly experienced Strategic Communications Lead to join our team at Xero. As a key member of the Global Communications team, you will play a crucial role in developing and implementing effective communication strategies that support our business objectives and strategic projects.

About the Role

This is a 6-month fixed-term position that requires a seasoned communications professional with a strong background in technology and/or SaaS software. You will work closely with internal stakeholders to identify core media and communication opportunities that will lift the profile of the Xero brand.

Key Responsibilities:

  • Develop and lead communications plans for initiatives that support our business strategy and grow our brand
  • Effectively communicate strategic projects to ensure customers are informed in a timely manner, making changes seamless and easy to understand
  • Create messaging frameworks and global communication campaign assets, including media releases, blogs, FAQs
  • Anounce new partners, prepare media releases, review partner media releases, liaise with their teams to manage messages, sign-offs and media outreach
  • Digest technical information to create easy-to-digest proactive and reactive communication assets for relevant audiences
  • Create content for strategic customer events (such as Xerocon) that tell our story whether through managing a campaign launch, supporting presentations, media releases, blogs, Q&As and executive support
  • Work alongside the Business Communications team and global PR agency to identify opportunities to build our customer story
  • Develop topics and content for thought leadership across key portfolios
Requirements

To be successful in this role, you will need:

  • 8+ years of relevant comms and/or PR experience
  • A strong communication background in technology, and/or SaaS software
  • Experience working in the small business and/or accounting industry
  • Strong performance in creating strategic communications for different audiences
  • BA/BS in Communications, Journalism, Public Relations preferred