Strategic Marketing Leader for Global Campaigns

3 days ago

Melbourne, Victoria, Australia UpGuard Full time

About Us

UpGuard is a leading global technology company specializing in cybersecurity solutions. Our mission is to protect the world's data by providing elegant, robust ways to enable customers to find, acknowledge, and remediate cyber risk.

The Role

We are seeking an experienced Strategic Marketing Leader for Global Campaigns to join our team. This is a high-impact role that requires close collaboration with cross-functional teams to deliver measurable results.

Responsibilities

  • Develop and own a cohesive global campaign framework aligned with our buyer's journey and new product launches.
  • Collaborate with Product Marketing to ensure campaign themes and messaging resonate with our ICP and target personas.
  • Lead a team responsible for planning and executing field programs, industry events, and regional activities that generate qualified leads and strengthen relationships with prospects and customers.
  • Develop multi-channel nurture journeys (both inbound and outbound) that guide prospects through the middle of our funnel.
  • Oversee and provide strategic direction to a global team of BDRs that process inbound leads today, ensuring they effectively qualify and engage leads generated by campaigns, events, and account-based initiatives.
  • Evaluate and leverage the latest warm outbound tools, AI, and marketing automation to drive efficiency in the middle of the funnel.
  • Ensure our marketing database is effectively segmented and enriched for account-based outreach.
  • Drive email best practices (deliverability, A/B testing, personalization) to improve open rates and conversions.
  • Recruit, mentor, and develop a high-performing global team of campaign managers, field marketers, and ABM program specialists.
  • Foster a data-driven, collaborative culture that encourages innovation, continuous improvement, and accountability.
  • Oversee budgeting, resource allocation, and vendor relationships to meet campaign goals efficiently.
  • Define KPIs and success metrics (e.g., MQL to SQL conversion, pipeline contribution, ROI) for integrated campaigns and field programs.
  • Use analytics and insights to iterate on strategies, optimize campaign performance, and forecast future marketing investments.
  • Presents quarterly business reviews and findings to senior leadership, providing recommendations to scale impact.

Requirements

  • 10+ years of B2B marketing experience, with at least 5 years in a leadership role overseeing integrated campaigns, demand generation, and BDR/SDR—ideally in a SaaS and/or cybersecurity environment.
  • Familiar with both PLG and sales-led motions.
  • Proven track record of building, developing, and retaining top talent, and fostering a collaborative, high-performance team culture.
  • Excellent proficiency with Hubspot CRM, and the latest in intent-based outbound tooling (e.g. Unify, Pocus).
  • Strong analytical and problem-solving abilities, with the aptitude to interpret complex data sets and drive actionable insights.
  • Exceptional verbal and written communication skills, with the ability to influence and motivate team members and stakeholders at all levels.

Bonus Points

  • You've built, run, and optimized a prospecting and lead nurture machine that predictably generates real revenue.
  • You've successfully launched a PLG motion within a Sales-led environment.
  • You've scaled a marketing team regionally using ABM and field marketing tactics.

About Us Benefits

  • Stock Options: Share in our future success with stock options.
  • Monthly Lifestyle Subsidy: Use this for financial, physical, and mental wellbeing.
  • WFH Set-up Allowance: To ensure you have the right environment to work in, we will help you get set up within your first three months at UpGuard.
  • $1500 USD Annual Learning & Development Allowance: To support your career development, all team members will be able to expense development opportunities against this allowance.
  • Generous Annual Leave/PTO Allowances: Time to recharge your batteries.
  • 18 Weeks Paid Parental Leave: Irrespective of parenting role.
  • Personal Leave Allowance: This includes sick and carer's leave.
  • Fully Remote Working Environment: Whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance.
  • Top-Spec Hardware: All team members will be provided with top-spec laptops for their role.
  • Generative AI Subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work.

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