Brand Development Manager

2 weeks ago


Padstow, New South Wales, Australia Michael Page Full time
About the Role

We are seeking a highly skilled and experienced Brand Development Manager to join our team at Michael Page. As a Brand Development Manager, you will be responsible for assisting the development and implementation of innovative activation plans to reach our target consumer segments and development and implementation of BTL initiatives including consumer promotions.

Key Responsibilities:

  • Assist in the development and implementation of innovative activation plans to reach target consumer segments
  • Develop and implement BTL initiatives including consumer promotions
  • Develop best-in-class market-leading collateral
  • Flawlessly execute all launch-approved innovation and promotional activations on time and on budget
  • Assist in the implementation of below-the-line consumer communication
  • Build strong relationships with external agencies and maximize return on marketing investment
  • Lead the development and implementation of BTL activities that generate sales
  • Partner with Customer Marketing Team to ensure brands are activated at shelf in the best possible manner

Requirements:

  • Exceptional project management skills and experience in leading and working within high-performing teams
  • Strong commercial acumen and financial understanding and track record of delivering commercial outcomes
  • Demonstrated experience in brand management in B2B or B2C brands

What We Offer:

  • A highly competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for career growth and professional development

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