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Lead Generation Specialist
2 months ago
About Us
Novacura is a software company specializing in providing solutions to various industries through a business-to-business (B2B) model. Our offerings are based on two main pillars: enterprise resource planning (ERP) implementation and maintenance services, and the delivery of our own software – a low-code platform called Novacura Flow.
Established in 2005, we have a strong market presence with over 250 customers worldwide, primarily in Europe, North America, and the Middle East. We operate from offices in 10 countries and employ nearly 200 experts. Despite our long history and significant scale, we have retained our original passion, flexibility, and drive to achieve ambitious goals.
About The Job
We are seeking a Lead Generation Specialist to join our Marketing team. The main responsibilities include:
- Evaluating business leads (companies) from Marketing or Sales teams.
- Identifying and gathering contact details of key individuals in these organizations.
- Contacting and attracting these individuals with targeted messages and existing content.
- Passing qualified leads to the Sales team.
- Monitoring the database to ensure leads are properly managed.
The role requires communication with decision-makers, including C-level executives, in English. The Specialist will promote ERP-related services and a low-code platform. The position involves using advanced business tools like Hubspot, Sales Navigator, and Dealfront.
This is not a typical repetitive cold-calling position but requires careful selection of leads and personalized messaging.
About You
In this role, you need excellent communication skills, including the ability to adapt your communication style to your audience. We value openness and honesty and would appreciate a good sense of humor in the communication with our customers. You should be professional, well-organized, and capable of working independently. An open-minded attitude with a drive for continuous improvement and goal achievement is also very important. In addition, this role requires:
- Minimum of Bachelor's degree.
- Minimum 2 years of professional experience.
- Experience in B2B lead generation, B2B sales, or a similar role (e.g., people recruitment), preferably in the software solutions industry.
- Understanding of basic IT software definitions/business models like software-as-a-service (SaaS), licensing models, customer relationship management (CRM), ERP, other software categories, etc.
- Proficiency in MS Office environment (especially MS Excel); practical experience with Excel pivot tables and Excel formulas is desirable.
- Experience with HubSpot, Sales Navigator, Deal Front, and business automation tools is a plus.
- Fluent in English, oral and written. Additional language skills are desirable.
What We Offer
This is a new role in our organization, giving you the opportunity to use your creativity to shape it and make a significant impact on our company. Your contributions will be highly valued, as lead generation is crucial to our success, and your achievements will be recognized by key managers.
You'll have the chance to learn and grow continuously. This role goes beyond repetitive tasks; you'll analyze results and seek constant improvements. You'll work closely with our most experienced experts and managers, participate in workshops and brainstorming sessions, and help enhance our lead-generation processes. You'll also gain experience with world-leading business tools, a valuable addition to your CV.
Additionally, we offer the stability of a corporation combined with the passion, courage, and open communication typical of startups.
