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Marketing Leader
2 weeks ago
Key Responsibilities:
- Lead regional marketing strategies, collaborating cross-functionally to align marketing with business goals, customer segmentation, and crisis management.
- Develop and manage high-impact brand, digital, and product marketing campaigns, ensuring consistency, vertical relevance, and strong lead generation across multiple channels.
- Oversee partnerships with agencies, vendors, and event partners to deliver quality marketing assets, presentations, and events on time and within budget.
- Drive data-driven marketing performance through CRM oversight, marketing automation, and continuous campaign optimization to improve lead quality, conversion, and ROI.
- Foster collaboration and inclusivity while embracing innovation, adaptability, and continuous development aligned with core principles.
Requirements:
- Tertiary qualifications in Marketing, Communications, Logistics, or a related field.
- 8–10+ year's experience leading marketing within logistics or freight forwarding sectors.
- Proven success in managing B2B marketing strategies, product launches, and campaigns.
- Strong expertise in CRM, digital marketing strategy, and brand positioning.
- Experience engaging with C-level stakeholders and aligning marketing with business objectives.
- Strategic thinker with excellent communication skills, financial acumen, and the ability to manage multiple cross-functional projects.
