Senior Brand Executive

2 weeks ago


Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000
Brand Manager Job Description">

This role involves leading the development and implementation of brand plans, including media planning and budget management. The successful candidate will be responsible for driving brand growth and meeting sales objectives.

  • Key Responsibilities:
  • Developing marketing strategies, defining marketing mixes, and conducting market research and analysis
  • Creating annual consumer communication plans, managing agency relationships, writing media briefs, and presenting business cases to senior management
  • Designing key brand visuals and working with the Retail Activation team to create impactful marketing programs in retail
  • Investigating market opportunities, planning and coordinating new product development and introductions, measuring consumer interest, and presenting recommendations to management
  • Developing brand presentations and presenting to internal customers and retailers

Requirements:

  • Tertiary qualifications in business or marketing
  • Strong knowledge of marketing and advertising, including experience with brand campaigns/implementation and analysis
  • Strong analytical skills, including management of scan data and consumer research
  • Project Management skills
  • Budget Management
  • Presentation and business writing skills
  • Team player with a strong desire to learn and grow
  • Independent and autonomous self-starter
  • Goal-driven, with a desire to deliver exceptional results every time


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