Digital Marketing Analyst

5 days ago

Melbourne, Victoria, Australia Ayan Infotech Full time
About the Role

Ayan Infotech is seeking a highly skilled Digital Campaign Analyst to join our team in Melbourne. As a Digital Campaign Analyst, you will play a crucial role in designing and delivering marketing campaigns using HCL Unica and other MarTech platforms.

Key Responsibilities
  • Campaign Design and Execution: Design and deliver a program of communications including marketing, service, and compliance campaigns using HCL Unica and other MarTech platforms.
  • Customer Contact Optimization: Ensure efficient and effective customer contact through campaign execution, including channel-specific rules, key customer segmentation, and standard inclusion and exclusion requirements.
  • Data Flow Management: Build data flows for single communications or orchestration of customer journeys.
  • Collaboration and Knowledge Sharing: Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications and be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
  • Data Insights and Recommendations: Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
  • Technical Skills: Use SQL coding to query databases and ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
  • Compliance and Data Governance: Understand the legal, regulatory, and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations.
Requirements
  • Experience: Experience in campaign tools (HCL Unica or similar) and executing marketing and compliance campaigns.
  • Communication Skills: Ability to effectively manage and communicate to all stakeholders (technical and non-technical).
  • Analytical Skills: Some knowledge of tools and techniques for analysis, data manipulation, and presentation (e.g. SQL, Excel) and some understanding of data warehousing or databases (e.g. Teradata, Oracle).
  • Critical Thinking: Analytical and inquisitive mindset to continuously uncover campaign optimization opportunities.
  • Problem-Solving: Strong ability to translate data insights into practical business recommendations and problem-solving capabilities.

  • Digital Marketing Director

    7 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    About this roleAs a Digital Marketing Director at LION Digital, you will be an experienced Senior Marketing and Social Media Manager with a strong background and passion for Digital Marketing and Social Media Marketing strategies. You will have a sound understanding of customers and customer experience with a strategic and data-driven mind. As a Digital...

  • Digital Marketing Manager

    5 days ago

    Melbourne, Victoria, Australia Bigwave Digital Full time

    About Bigwave DigitalWe are a dynamic and innovative boutique full-service agency dedicated to delivering exceptional outcomes for our clients.Our team is passionate about creating innovative solutions that drive results, and we're looking for a talented Digital Marketing Manager to join our vibrant team.Key ResponsibilitiesStrategy Development: Create and...

  • Digital Marketing Strategist

    2 days ago

    Melbourne, Victoria, Australia Bigwave Digital Full time

    Digital Performance Manager Wanted Are you a seasoned digital marketing professional with a passion for crafting innovative campaigns? We're seeking a highly skilled Digital Performance Manager to drive our team's success. **Key Responsibilities:** * Develop and execute comprehensive digital marketing strategies across Google Ads, Facebook, and other...

  • Digital Marketing Strategist

    2 days ago

    Melbourne, Victoria, Australia Bigwave Digital Full time

    Digital Performance Manager Wanted Are you a seasoned digital marketing professional with a passion for crafting innovative campaigns? We're seeking a highly skilled Digital Performance Manager to drive our team's success. **Key Responsibilities:** * Develop and execute comprehensive digital marketing strategies across Google Ads, Facebook, and other...

  • Digital Marketing Specialist

    2 days ago

    Melbourne, Victoria, Australia Just Digital People Full time

    {"title": "Digital Marketing Specialist", "content": "About the RoleJust Digital People is partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Digital Marketing Specialist, you will be responsible...

  • Digital Marketing Specialist

    2 days ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Digital Marketing Role ==================== Are you a digital marketing professional looking for a new challenge? We're seeking a skilled Paid Search Coordinator to join our team at Just Digital People in Melbourne. About the Role --------------- As a Paid Search Coordinator, you'll be responsible for building deep relationships with clients, executing...

  • Digital Marketing Specialist

    2 days ago

    Melbourne, Victoria, Australia Supple Digital Pty Full time

    Unlock Your Business's Full Potential with Supple Digital PtyAt Supple Digital Pty, we're dedicated to helping businesses like yours thrive in the digital landscape. Our team of experts is passionate about delivering tailored solutions that drive real results.Our ExpertiseSearch Engine Optimization (SEO): We'll help you climb the search engine rankings and...

  • Digital Marketing Specialist

    1 week ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About UsWe're Excited to Partner with a Standout CompanyJust Digital People is proud to collaborate with a pioneering Australian business that's redefining the standards for social and environmental responsibility. As a certified B-corp, our partner leads with integrity, transparency, and a commitment to putting people at the heart of everything they do.With...

  • Digital Marketing Strategist

    2 days ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    {"title": "Senior Account Manager", "description": "About the RoleWe are seeking an experienced Senior Account Manager to join our team at Online Marketing Gurus. As a key member of our client services team, you will be responsible for leading communication with clients, developing and growing relationships with client stakeholders, and maintaining client...

  • Director of Digital Performance Marketing

    1 week ago

    Melbourne, Victoria, Australia LION Digital Full time

    JOB DESCRIPTION An exciting opportunity has arisen for a Digital Performance Director to join LION Digital, a comprehensive eCommerce marketing agency. This role entails overseeing the strategic development and guidance across various channels including paid search, social media, and programmatic advertising. The selected candidate will serve as the primary...

  • Digital Marketing Specialist

    1 week ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About the Role:Just Digital People is partnering with a leading digital agency to find their new Paid Search Coordinator. The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.Key Responsibilities:Develop strong relationships with clients to build loyalty and trustExecute Google Ads campaigns and...

  • Digital Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia Just Digital People Full time

    AboutJust Digital People is partnering with a leading digital agency to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Paid Search Coordinator, you will be responsible for developing strong relationships with clients, executing Google Ads campaigns,...

  • Digital Marketing Sales Representative

    7 days ago

    Melbourne, Victoria, Australia Spotzer Digital Full time

    About the CompanySpotzer Digital is a rapidly growing, global digital marketing business that specializes in websites and digital marketing solutions.Headquartered in Amsterdam, we serve tens of thousands of small businesses worldwide by building their websites, launching paid search campaigns, SEO campaigns, and creating online content.About the RoleWe are...

  • Digital Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia Just Digital People Full time

    About the RoleAre you a seasoned digital marketing professional looking to take your career to the next level? We're seeking a highly skilled Paid Search Coordinator to join our team at Just Digital People, a leading digital agency in Melbourne.What We OfferCompetitive Salary: We reward our team members for their talent and expertise.Flexible Working...

  • Digital Marketing Analyst

    2 days ago

    Melbourne, Victoria, Australia Ayan Infotech Full time

    Ayan Infotech Contract OpportunityWe are seeking a skilled Digital Campaign Analyst to join our team in Melbourne, CBD, for a 6-month contract. Our client is open to a hybrid work model, offering a unique blend of flexibility and collaboration.The successful candidate will work closely with our experienced delivery team to design and deliver a program of...

  • Director of Digital Performance Marketing

    1 week ago

    Melbourne, Victoria, Australia LION Digital Full time

    POSITION SUMMARY An exciting opportunity has arisen for a Digital Performance Director to become part of a comprehensive eCommerce marketing agency. This individual will take charge of the strategic oversight and guidance across paid search, social media, and programmatic advertising. They will also serve as the primary liaison for significant client...

  • Director of Digital Performance Marketing

    1 week ago

    Melbourne, Victoria, Australia LION Digital Full time

    POSITION SUMMARY An exciting opportunity has arisen for a Digital Performance Director to become part of a comprehensive eCommerce marketing agency. This individual will oversee the strategic development and guidance across various channels including paid search, social media, and programmatic advertising. Additionally, they will serve as the primary...

  • Digital Marketing Specialist

    2 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    {"title": "Paid Social Manager", "description": "Job SummaryLION Digital is seeking a skilled Paid Social Manager to join our Paid Media team. As a key member of our team, you will be responsible for developing and executing Search advertising campaigns for our clients.Key ResponsibilitiesDevelop and execute Search advertising campaigns across social...

  • Digital Marketing Manager Ecommerce

    4 days ago

    Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Manager to join our team at Paxus - Technology + Digital Talent. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and revenue.Key ResponsibilitiesDigital Marketing Channel...

  • Digital Marketing and Ecommerce Director

    4 days ago

    Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full time

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing and Ecommerce Manager to join our team at Paxus - Technology + Digital Talent. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive digital strategy to drive growth across online and in-store channels.Key...