Strategic Content Lead

21 hours ago

Melbourne, Victoria, Australia beBeeContentStrategy Full time $80,000 - $100,000
Key Roles and Responsibilities

We are seeking a skilled professional to spearhead our online presence, develop a content strategy that showcases our brand's unique identity, and lead the development of engaging content across multiple platforms.

  • Developing and executing a rolling content calendar to maximize our brand's online visibility
  • Sourcing and creating innovative content, including images, videos, and stories, that resonates with our target audience
  • Negotiating contracts with influencers and content creators to collaborate on exclusive projects
  • Maintaining up-to-date knowledge of all products and industry trends to inform strategic content decisions
  • Reporting on performance and optimizing content for return on investment
About You
  • Minimum 3 years' experience in social media management or brand marketing
  • A proven track record of building brands through social planning and content development
  • An in-depth understanding of various social platforms, including Instagram, Facebook, TikTok, and more
  • Experience creating, editing, and designing content across different mediums
  • Familiarity with scheduling tools like Later and Canva

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