Global Marketing Innovations Leader

12 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $170,000

At the forefront of marketing innovation, we seek a visionary leader to drive strategic initiatives and propel our brand forward. As Global Marketing Operations Manager, you will spearhead the development and execution of impactful marketing campaigns that captivate audiences worldwide.

Responsibilities:
  • Cross-Functional Collaboration
    • Pivot between teams to synthesize investment priorities into effective marketing strategies
    • Align Capital marketing efforts with broader organizational objectives through collaboration with global and local marketing teams
    • Forge partnerships with internal stakeholders to craft compelling nurture narratives when appropriate
  • Email Marketing & Content Distribution
    • Create sophisticated email marketing campaigns targeting LPs, investors, and prospects
    • Develop targeted content distribution strategies for fund updates, portfolio performance reports, and other capital-related communications
    • Build data-driven nurture sequences for different investor personas throughout the fundraising cycle
  • Performance Analytics & Reporting
    • Analyze campaign performance metrics to provide actionable insights for the Capital team
    • Produce comprehensive reports on investor engagement, content effectiveness, and marketing funnel performance
    • Apply data analysis to refine targeting strategies and messaging approaches
  • Requirements:
    • 3-5 years of experience in marketing automation/marketing operations, preferably in venture capital, private equity, or financial services
    • Familiarity with CRM and marketing automation tools (HubSpot certification ideal)
    • Experience designing and implementing data-driven marketing campaigns
    • Excellent analytical skills with the ability to derive meaningful insights from campaign and engagement data
    • Superior writing and communication skills with the ability to translate complex concepts into compelling marketing narratives
    • Strong project management abilities with experience coordinating multiple stakeholders and initiatives
  • Preferred Qualifications:
    • Experience working with global teams in fast-paced environments
    • Familiarity with data privacy regulations as they pertain to investor communications
    • Knowledge of financial regulations related to marketing and communications in the investment space

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