Senior Public Relations and Social Media Specialist

3 days ago

Melbourne, Victoria, Australia beBeePublicrelations Full time $90,000 - $120,000

Job Overview

About the Role

We are seeking a Senior Public Relations and Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic PR plans, organic social media campaigns, and events that promote and protect our business reputation.

Key Responsibilities
  • Develop and execute strategic PR plans, organic social media campaigns, and events that align with our business objectives
  • Collaborate with the PR & Social Media Manager to implement PR programs and campaigns
  • Provide tactical communication advice and support to our business
  • Produce and edit on-brand editorial material such as feature stories, media releases, research reports, presentations, blog posts, video content, social narrative, interview preparation materials & key messages
  • Develop compelling story angles and pitch them to media, manage product placement and associated PR events
  • Implement Target Influencer program and organic social media programs
  • Produce and circulate post-implementation assessments as relevant (focused on metrics of success and key learnings)
Requirements
  • A minimum of 3 years' experience working in a complex national business
  • Experience providing sound reputation advice to stakeholders at all levels
  • Excellent stakeholder management skills with external audiences such as key media and bloggers
  • Excellent written and verbal skills, excellent event management experience
  • Excellent up-to-date knowledge and capabilities across social media platforms and current technologies and trends
  • Strong skills in Microsoft Outlook, Word, Excel, PowerPoint, and Adobe Acrobat, Photoshop
  • Database management
  • Passionate about customers and the brand
  • Exceptional collaboration, influencing, and communication skills
  • Strong organisational skills, ability to meet deadlines within budget and compile results/focus on learnings for future programs
  • Ability to independently manage and resolve complex issues
  • Developed leadership skills, works under pressure, and pays attention to detail
  • Proactive and shows initiative; understands the importance of confidentiality
Benefits
  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy
  • Access to our team member discount program across various retailers
  • Free onsite parking when required
  • Inclusive parental leave and ongoing support
  • Dynamic learning and support program
  • Mentor Program opportunities
  • Kudos recognition program with prizes
  • Great career opportunities across the Wesfarmers Group
About Us

We celebrate the rich diversity of the communities in which we operate.

We are committed to creating inclusive and safe environments where all our team members can contribute and succeed.

We believe that all team members should feel valued, respected, and safe.

We encourage applications from all candidates.

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