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Chief Marketing Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeLeadership Full time $175,000 - $215,000
Job Overview

The successful candidate will be responsible for driving the company's brand marketing, PR and influencer strategies globally.

Required Skills & Qualifications
  • Senior leadership experience managing Brand, PR and/or Influencer teams in fashion, luxury or lifestyle brands.
  • Proven track record in integrated campaigns across brand marketing, PR and influencer programs with measurable results.
  • Celebrity and influencer management experience, including talent selection, contracts and campaign activation.
  • Strong strategic thinking with the ability to translate business objectives into creative market-facing initiatives.
  • Global market experience, including localization strategies across multiple regions (AU, US, UK, EU, Middle East).
Benefits

We offer a range of benefits to support your career growth and well-being.

  • Employee perks include a generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to thrive days, monthly culture incentives, wellness program and flexible working arrangements.
  • Personal and professional development opportunities include access to training programs, workshops and global conferences, free access to Headspace and Masterclass.
  • Clear pathways for career advancement within the company, supporting your professional journey every step of the way.
About The Role

This role exists to unify and elevate the company's brand presence globally across all consumer touchpoints by leading the integrated functions of Brand Marketing, PR and Influencer Marketing.

  • Lead and own the company's integrated Brand, PR and Influencer strategy, aligning with global growth objectives.
  • Set clear objectives for campaigns and functions, ensuring cross-team alignment with Creative, Digital, E-Com and Product.
  • Provide creative and strategic direction for campaigns, PR activations and influencer programs, approving concepts, talent and messaging.
  • Oversee brand marketing, partnerships, activations and events, ensuring cultural relevance and commercial impact.
  • Drive influencer and celebrity strategies, including talent selection, paid/organic campaigns, amplification and ROI management.