Chief Marketing Officer

7 days ago


Melbourne, Victoria, Australia beBeeDirector Full time $100,000 - $120,000

Marketing Director Role

About the Job

We are seeking a strategic and creative Marketing Director to lead our global marketing strategy and accelerate growth, particularly in the US market.

You will be a senior leader who thrives at both the strategic and hands-on level, guiding us through our next phase of growth with a strong focus on product and marketing-led growth strategies.

If you're deeply passionate about product marketing, storytelling, and scaling impact through content and brand, we'd love to meet you.

This Role Is Ideal For a Marketing Leader Who:
  • Loves building structure while staying agile
  • Has experience launching features and driving product adoption
  • Understands the nuance of regional GTM strategies
  • Brings strong insight into how marketing can influence growth at every stage of the funnel

About the Responsibilities

Our ideal candidate will own and execute our go-to-market strategy across Australia and the US, balancing brand awareness, pipeline generation, and customer marketing.

The role involves leading product positioning and messaging, collaborating with product and customer teams to run smooth, impactful launches, creating enablement materials that help sales and customers understand the value of new features.

The successful candidate will also strengthen our brand presence across owned and paid channels, evolving our visual identity and tone of voice in line with customer needs and market maturity.

In addition, they will work closely with our Content Producer to create long-standing content that converts, utilising customer case studies, blog content, video, and more.

About the Team

As a Marketing Director, you will coach and grow a passionate team, giving them room to step up and building a structure that scales with the business.

The role also involves designing and executing marketing strategies for the US market, with a sharp understanding of local compliance, tone, and channel relevance.

Finally, the successful candidate will define, track, and report on marketing KPIs - continuously iterating to improve outcomes and maximise return on budget.



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