Integrated Brand Director

2 weeks ago

Melbourne, Victoria, Australia beBeeCampaign Full time $90,000 - $120,000
Senior Campaign Leader

The position offers a brilliant opportunity to lead integrated campaigns for some of the world's most exciting brands. As a Senior Campaign Leader, you'll collaborate closely with creative teams to deliver best-in-class work across earned, social and content channels.

You understand what makes social and digital content effective, how it travels, and how to apply smart, strategic thinking to connect brands with culture. This involves leading culture-led campaigns from brief to idea to execution.

Key Responsibilities:

  • Lead integrated, digital-first campaigns that meet client expectations and deliver business results.
  • Manage strong client relationships with confidence, clarity and trust by staying proactive and responsive to their needs.
  • Collaborate closely with Thrive's creative and production teams to bring work to life across platforms.
  • Work alongside creative leads to deliver end-to-end campaigns that drive brand success.
  • Stay across cultural trends and platform behaviours to bring fresh thinking into the work.
  • Contribute ideas to new business and creative sessions to help shape the agency's offer.

Requirements:

  • 5–8 years' experience in integrated, PR or content-focused agency roles.
  • Strong experience managing consumer and lifestyle brands (even better if across banking, auto or retail).
  • A strategic lens on how social and cultural insight can drive creative.
  • Excellent project management skills, including coordinating multiple stakeholders and deadlines.
  • Experience working with creatives, producers and content teams to deliver end-to-end campaigns.
  • Strong writing, pitching and content development abilities.
  • Confidence working across earned, social, and digital channels.
  • A collaborative mindset and a positive, can-do energy.

About Thrive:

Thrive is an independent, female-led and values-driven agency with teams across various locations. We champion bold ideas, build up our people, and deliver work that sits at the heart of culture. You'll be part of a growing team that supports your growth and ideas.

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