SEO Data Insights Specialist

4 days ago

Sydney, New South Wales, Australia beBeeData Full time
SEO Data Analyst Job Description

We are seeking an experienced and skilled SEO Data Analyst to join our team. As a key member of our digital marketing department, you will be responsible for analyzing and interpreting large datasets to inform our search engine optimization (SEO) strategies.

The ideal candidate will have a strong background in data analysis, with experience working with web scraping tools and programming languages such as Python. You should also have excellent communication skills, with the ability to effectively present complex data insights to both technical and non-technical stakeholders.

As a Data Analyst, you will work closely with our digital PR team to analyze campaign performance and identify opportunities for growth. You will be responsible for collecting and cleaning data from various sources, including websites, APIs, and structured databases. You will also develop and maintain dashboards and reports to visualize key metrics and trends.

We are looking for someone who is passionate about data-driven decision making and has a keen eye for detail. If you are a motivated and organized individual who is excited about the opportunity to work in a fast-paced and dynamic environment, we encourage you to apply.

Key Responsibilities:
  • Own all data-related aspects of assigned Digital PR Campaigns
  • Write scripts to extract data from websites, APIs and structured sources
  • Evaluate data for quality, feasibility and campaign relevance
  • Write clear, accurate methodologies that explain data sources and logic
  • Collaborate with Digital PR Leads during ideation and campaign planning
  • Contribute to ideation by advising on what data or angles are viable
  • Spot trends, outliers, and story potential in datasets
  • Occasionally collaborate with journalists to help make complex data easy to understand
Requirements:
  • 1-2 years in a data analysis role (agency or freelance preferred)
  • Proficient in web scraping (e.g., BeautifulSoup, Selenium, pandas)
  • Strong in Google Sheets and Excel (e.g., cleaning, analysis, pivoting, formulas, formatting)
  • Strong understanding of the basics of SEO and Digital PR
  • Able to judge data feasibility early and communicate limitations clearly
  • Strong written communication especially in methodology writing
  • High attention to detail and time management
  • Detail-oriented, deadline-driven, and comfortable managing multiple projects
  • Curious, proactive, and always up for a challenge
What We Offer:
  • Leadership training
  • Birthday leave & surprise
  • Community service leave
  • Lunch & learns
  • Monthly physio
  • Daily breakfast
  • Mental health programs
  • Lucky dip prizes
  • Team events, activities & lunches
  • Pet friendly office

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