SEO Content Specialist

This role exists to develop and deliver off-platform search strategies by optimising news articles, videos, evergreen content and the site for organic search and generative search platforms. The SEO Content Specialist will play a crucial role in crafting the audience strategy and supporting newsrooms to meet audience growth and engagement targets across news.com.au.

As our SEO Content Specialist, you will work closely with the Head of SEO & Emerging Platforms to de fi ne the audience strategy for news.com.au and news coverage. Using SEO and editorial best practices, you will guide the editorial team to optimise breaking news articles, videos and in-depth features and play a key role in newsroom planning to attract new audiences. Collaborative and a clear communicator, you will work closely with brand stakeholders to ensure SEO best practices are met, using data-led insights to inform strategic decisions.

Key Responsibilities:

Produce and optimise news content for search engines and AI search

Develop and deliver SEO strategies designed to grow highly engaged audiences to news.com.au, using search and market insights

Conduct keyword research and competitor analysis to provide content recommendations, including areas of improvement across digital assets

Work closely with editorial and product teams to ensure articles, videos and other content are optimised for relevant search and off-platform channels (incl. SERPs, Google Discover, OpenAI, YouTube, etc.).

Report on the effectiveness of SEO content and use data-backed insights to assist in planning for future tentpole news, seasonal events and emerging trends

Monitor tra ffi c and KPIs on a daily, weekly and monthly cadence, delivering actionable, data-backed insights to teams to action.

Train journalists, producers and editors in SEO best practices

Stay on top of SEO industry trends, including AI, and proactively prepare for algorithm changes

Stay on top of the daily news cycle, delivering optimisation recommendations to the newsroom

Collaborate with Search / Social / Marketing / Commercial teams to identify areas for SEO tra ffi c growth to improve business KPIs and digital subscriptions.

Who are you?

You have a track record of writing SEO content and delivering search strategies designed to grow organic audiences, backed by data-led insights.

You are experienced with using SEO tools (such as SEMRush, Ahrefs, Screaming Frog, etc.) and are excited to learn more about generative search and emerging platforms.

You have a genuine interest in current affairs and trending topics.

You have experience in optimising different types of content for SEO, including news articles, video content and static web pages.

Previous experience in digital newsrooms is desirable.

You can take initiative and work collaboratively to integrate with newsrooms.

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

What's the role?

This role exists to develop and deliver off-platform search strategies by optimising news articles, videos, evergreen content and the site for organic search and generative search platforms. The SEO Content Specialist will play a crucial role in crafting the audience strategy and supporting newsrooms to meet audience growth and engagement targets across news.com.au.

As our SEO Content Specialist, you will work closely with the Head of SEO & Emerging Platforms to de fi ne the audience strategy for news.com.au and news coverage. Using SEO and editorial best practices, you will guide the editorial team to optimise breaking news articles, videos and in-depth features and play a key role in newsroom planning to attract new audiences. Collaborative and a clear communicator, you will work closely with brand stakeholders to ensure SEO best practices are met, using data-led insights to inform strategic decisions.

Key Responsibilities:

• Produce and optimise news content for search engines and AI search

• Develop and deliver SEO strategies designed to grow highly engaged audiences to news.com.au, using search and market insights

• Conduct keyword research and competitor analysis to provide content recommendations, including areas of improvement across digital assets

• Work closely with editorial and product teams to ensure articles, videos and other content are optimised for relevant search and off-platform channels (incl. SERPs, Google Discover, OpenAI, YouTube, etc.).

• Report on the effectiveness of SEO content and use data-backed insights to assist in planning for future tentpole news, seasonal events and emerging trends

• Monitor tra ffi c and KPIs on a daily, weekly and monthly cadence, delivering actionable, data-backed insights to teams to action.

• Train journalists, producers and editors in SEO best practices

• Stay on top of SEO industry trends, including AI, and proactively prepare for algorithm changes

• Stay on top of the daily news cycle, delivering optimisation recommendations to the newsroom

• Collaborate with Search / Social / Marketing / Commercial teams to identify areas for SEO tra ffi c growth to improve business KPIs and digital subscriptions.

Who are you?

• You have a track record of writing SEO content and delivering search strategies designed to grow organic audiences, backed by data-led insights.

• You are experienced with using SEO tools (such as SEMRush, Ahrefs, Screaming Frog, etc.) and are excited to learn more about generative search and emerging platforms.

• You have a genuine interest in current affairs and trending topics.

• You have experience in optimising different types of content for SEO, including news articles, video content and static web pages.

• Previous experience in digital newsrooms is desirable.

• You can take initiative and work collaboratively to integrate with newsrooms.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.

Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

What's next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

Free News & LifestyleAbout Us

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

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