Marketing Content Specialist

2 days ago

Sydney, New South Wales, Australia H&M Group Full time
Job Description

We are seeking a skilled Marketing Content Specialist to join our team at H&M Group. As the successful candidate, you will contribute to the creation and execution of marketing content across various digital channels.

In this role, you will be responsible for managing and supporting local social media channels, local area marketing, activations, and general marketing tasks. You will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all aspects of your work.

The ideal candidate will have an excellent understanding of the marketing discipline and social media, including handling multiple copy workstreams, daily publishing, and execution of digital content. You should also have experience in executing events and activations, with a strong focus on customer-centricity and commercial acumen.

We offer a competitive salary of $80,000 per annum, plus attractive benefits and extensive development opportunities around the globe.

Key Responsibilities:
  • Proofread translated and SEO-related copy based on global guidelines and brand tone of voice, ensuring a relevant message for customers in the local market.
  • Publish global and local content on local social pages (Facebook) aligning with local and global content strategies.
  • Serve as the primary point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling, involving relevant stakeholders as needed.
  • Create and write copy for internal communications related to store information, shop details, local customer communication needs, and more.
  • Act as the key point of contact for local area marketing and external partners, executing local marketing events and in-store activations.
  • Set follow-up KPIs and goals for organic social content and conduct analysis on its performance, suggesting recommendations or changes as needed.
Required Skills and Qualifications:
  • Marketing or communications degree/relevant qualifications (or at least 3 years of experience in copy and social content roles in agency or client-side).
  • Interest in fashion and awareness of current trends within the industry and across social media, with good analytical ability.
  • Strong understanding of marketing content and digital channels, with experience in executing events and activations.
  • Proofreading experience and social media expertise from fashion retail and/or creative agencies.
  • Excellent team player with the ability to coordinate multiple stakeholders and teams.
  • Structured, organized, and efficient individual.
Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. These include a staff discount card, usable on all our H&M Group brands in stores and online, and other perks that may differ between employment type and countries.

Company Overview:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.

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