Marketing Director

1 week ago

Noosa, Queensland, Australia SOFITEL Full time
About the Role

Sofitel Noosa Pacific Resort is seeking a highly skilled and creative Marketing Manager to join our close-knit marketing team. As a Marketing Manager, you will be responsible for telling our hotel's unique story across various digital marketing platforms.

Key Responsibilities
  • Develop and Implement Digital Marketing Strategies: Drive digital marketing initiatives to enhance the hotel's online presence and drive guest engagement.
  • Maintain Brand Identity and Consistency: Ensure all digital marketing efforts align with the hotel's brand guidelines.
  • Manage External Agencies and Stakeholders: Oversee relationships with external agencies and other partners to execute marketing campaigns and ensure our strategic objectives align.
  • Coordinate Hotel Departments: Work closely with multiple hotel departments – including sales, reservations, and operations – to ensure marketing activities are executed on time and align with overall strategies.
  • Content Development and Management: Lead the creation and management of engaging digital content that resonates with our target audience and enhances our brand's online presence.
  • Stay Updated on Trends: Monitor and adapt to digital marketing trends and technologies to keep our strategies innovative and effective.
  • Manage Planning Documents and Calendars: Maintain planning documents and calendars to ensure timely execution of marketing campaigns and monitor budgets to ensure the cost-effective allocation of resources to maximise ROI.
  • Maintain Website Content: Oversee the management of multiple hotel websites to maximise SEO while ensuring content is accurate, consistent, engaging and informative.
  • Analyse and Report Performance: Track, analyse and report on digital marketing performance metrics to evaluate campaigns' effectiveness and identify improvement areas.
Requirements
  • Bachelor's Degree in Marketing, Communications, or a Related Field
  • Proven Experience in Digital Marketing with a strong understanding of SEO, SEM, website content management systems, analytics tools, social media, email marketing, and content marketing.
  • Strong Understanding of Branding Principles and maintaining brand consistency across multiple channels.
  • Excellent Project Management Skills, the ability to manage multiple projects and deadlines simultaneously, and the confidence to work with external agencies.
  • Strong Analytical Skills, a data-driven approach to marketing strategy and decision-making, and keen attention to detail.
  • Excellent Communication, Decision-Making and Time-Management Skills
  • Creative Mindset with a Passion for Innovation and staying ahead of digital marketing trends.
  • Proficient using the Microsoft and Adobe Suites

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