Digital Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketer Full time $60,000 - $85,000

Job Description

This role is perfect for a recent graduate, or junior Marketer, to utilize their knowledge of digital and performance marketing principles to deliver high quality work to enable an exceptional experience for our customers Whether it's via study or internship / work experience, this is a great way to put your learnings into practice, with an industry leading eCommerce retailer.

This Marketing team has a fantastic opportunity for you to implement and report on paid marketing campaigns, analyse data and make recommendations on what you find You'll be responsible for managing a range of projects that will help drive Australia and New Zealand's eCommerce future.

You'll be working in the detail and making recommendations on what you find Using various digital marketing tools such as Google AdWords, Google Analytics, Microsoft Excel and Tableau, you'll assist with campaign implementation & reporting You'll also identify key data trends across all website channels to ensure continual improvement.

Responsibilities
  • Analyse, report and optimise paid marketing campaigns
  • Partner with the broader Marketing team and internal stakeholders on key marketing initiatives and projects
  • Work on initiatives related to paid search marketing, email lead generation, social media and affiliate marketing
  • Look for new ways to expand and improve Kogan.com's digital marketing campaigns using analysis and statistical methods to drive performance and profitability
Requirements

To be successful in this role, you should have:

  • A University Degree qualified in a relevant field (Marketing, Analytics, Communications or similar)
  • Certified in Google Ads, preferably with some worked experience of the tool Exposure to Google Ad Editor and Google Analytics will be highly regarded
  • Experience in, or have been exposed to, Performance Marketing, preferably in a Retail or eCommerce environment
  • Highly analytical and ready to delve into data You'll be working in the detail and making recommendations on what you find
  • Excellent attention to detail, with an ability to move through volume tasks with accuracy and efficiency
  • Ability to multitask - you'll be managing multiple projects and priorities at once, keeping everything on track without missing a beat
  • Proficient in Microsoft Excel (we're talking VLOOKUP and pivot tables, not SUM and AVERAGE - and we will test your capabilities)
Benefits

We offer:

  • A hybrid work model and support on flexibility
  • Your role has a lot of ownership, autonomy and little red tape
  • You'll be empowered to achieve positive outcomes and your work will have a real impact
  • You'll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
  • A range of employee benefits including complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement and extensive career development opportunities

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