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Lead Marketing Professional
3 weeks ago
This role is for an experienced marketing professional who can lead a team to deliver successful marketing strategies across multiple markets.
Job Overview:
- To lead the development of regional strategic and tactical planning processes across multiple markets.
- To develop effective and efficient marketing strategies across each channel and campaign to drive brand, digital, and business results.
- To manage and actively drive the end-to-end strategy, planning, and execution process across each campaign.
- To take responsibility for the end-to-end delivery of campaign plans, working closely with teams.
- To develop best-in-class campaigns and innovation.
- To build strong relationships with key vendors.
- To help develop test & learn programmes to improve media effectiveness in partnership with teams.
- To ensure best-in-class audience targeting and data relevance, ensuring this is actionable at a campaign level.
- To effectively analyse historical campaigns to integrate insights into future campaigns.
Key Requirements:
- Experience of delivering strategies and plans to meet needs, ideally in a multi-market setting.
- Experience briefing a team of specialists and the ability to bridge planning & specialist execution.
- Knowledgeable in all marketing channels, particularly digital channels.
- Ability to tell compelling stories through data and gain buy-in across stakeholders.
- A strategic and big-picture thinker, grounded in digital, analytics, and optimisation, able to uncover strategic insights that can help create, shape, and transform overall direction through a strategy and communications plan.
- Strong account management skills to ensure seamless delivery, build trust, and develop an effective working relationship with stakeholders.
- Ability to convincingly present ideas and plans to senior stakeholders.
- Possess a natural curiosity and desire to help clients achieve goals.
- Clear grasp of technical digital concepts, with a reasonably practical technical knowledge.
- Able to multi-task and prioritise, with exceptional organisational skills, even when under pressure.
- A team player, committed to the collective success of the team.