Lead Marketing Professional

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $250,000
Senior Marketing Strategist

The Senior Marketing Strategist will serve as a key leader for marketing initiatives in Australia and be responsible for managing all marketing areas for Metaverse and Wearables products/services.

  • Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting to drive business results.
  • Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries to inform marketing strategies.
  • Create briefs to effectively reach target audiences and achieve business objectives.
  • Partner closely with teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.

Requirements:

  • 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results.
  • Understanding of consumers in Australia, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
  • Demonstrated experience working with Media and Creative agencies.
  • Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.

About the Role:

  • This role is ideal for a seasoned marketing professional looking to take on a leadership position in a dynamic and innovative company.
  • The successful candidate will have a proven track record of delivering successful marketing campaigns and a deep understanding of consumer behavior.

Benefits:

  • A competitive salary and benefits package.
  • The opportunity to work with a cutting-edge technology company.
  • A dynamic and supportive team environment.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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