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Digital Acquisition Specialist
2 months ago
The Australian Red Cross is seeking a highly skilled Digital Acquisition Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic digital acquisition marketing campaigns to drive growth and engagement for our online presence.
Key Responsibilities- Campaign Management: Develop, plan, execute, and optimize digital performance marketing campaigns across various channels to achieve robust traffic, engagement, and revenue targets.
- Strategy and Optimization: Collaborate with stakeholders to define and optimize the strategic paid performance media channel mix, campaign targeting, and segmentation to maximize campaign performance.
- Budget Management: Manage a significant annual investment in channel spend, focusing on continuous optimization, results, and improved ROI.
- Reporting and Analysis: Provide in-depth reporting, analysis, and presentations of campaign performance metrics such as CPA, ROAS, CVR, and ROI.
- 3-5 years' hands-on experience managing campaigns across performance marketing channels, such as paid social and paid search.
- 2-4 years' experience developing performance marketing strategies for revenue and lead generation campaigns.
- Significant experience with successfully planning, managing, and optimizing multiple digital campaigns in parallel.
- Proven experience with tracking and Google Tag Manager.
- Experience with developing and implementing advanced performance marketing strategies and campaigns.
- Experience managing larger budgets to drive revenue and acquisition targets.
- Demonstrated success in translating data into actionable insights to identify growth opportunities.
- Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary.
- Health & Wellbeing: You can tap into specialist advice for nutrition, sleep, resilience, and mindfulness, as well as access to guided meditation and other wellbeing programs.
- Work/Life Flexibility: You can access flexible working arrangements, paid 'Me' day just for you, and a wide range of other paid leave options.
- Career development: Access to ongoing learning, training, and development courses.
Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.
