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Senior Content Specialist

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Melbourne, Victoria, Australia beBeeContent Full time US$70,000 - US$92,000
Job Description

As a seasoned Content Strategist, you will be responsible for spearheading impactful content initiatives that resonate with our audience and reinforce our brand identity.

Key responsibilities include crafting high-quality content across various platforms, including websites, blogs, email, social media, and more. You will collaborate closely with internal stakeholders, such as technical, sales, and marketing teams, to gather insights and resources for content creation.

  • Content Creation: Develop compelling content for a B2B company, encompassing various formats and styles.
  • Editorial Management: Create and manage an editorial calendar to ensure timely content delivery across digital platforms, maintaining consistency in brand voice and style.
  • Market Analysis: Stay informed about industry trends, market insights, and competitor activities to inform content development and identify opportunities for improvement.
  • Collaboration & Optimization: Collaborate with the marketing team and other stakeholders to optimize content, messaging, and advertising campaigns. Oversee the creation of visually appealing and multimedia-rich content assets.
  • Quality Assurance: Proofread content for English grammar and ensure all content aligns with brand messaging guidelines.
Requirements
  • Qualifications: A degree in English, Journalism, Communications, or a related field, along with 5+ years of experience in content creation and strategy.
  • Skills: Excellent writing and editing skills, strong understanding of SEO principles, and proficiency in content management systems.
  • Personal Qualities: Strong attention to detail, excellent communication skills, and the ability to work effectively in a fast-paced environment.