
Chief Digital Insights Officer
2 days ago
We are seeking a seasoned digital analytics professional to lead our team and drive strategic insights.
- The ideal candidate will have experience in digital analytics, data science, or economics, with expertise in Google Analytics, Google Tag Manager, and data visualisation tools.
This role involves embedding analytics as a core capability in digital product delivery, driving deep insights that shape our digital experience, and leading a high-performing team.
- Drive insights that shape digital experience, optimise conversion, and support business goals.
- Lead and mentor a high-performing digital analytics team and provide guidance to data analysts working within the Digital Experience domain.
- Embed analytics as a capability in digital product delivery, influence roadmaps, prioritisation, and optimisation.
- Partner cross-functionally with product, UX, marketing, and technology teams to align analytics with shared outcomes.
- Evaluate data quality and governance, oversee tracking, tagging, and measurement standards across digital platforms.
- Translate data into action, using storytelling and visualisation to present insights and influence decision-making at all levels.
- Shape strategic direction, manage the analytics roadmap, and represent member needs in platform planning.
To be successful in this role, you will need:
- A natural leadership style, ability to inspire and empower others, build strong relationships, and thrive in collaborative environments.
- Relevant tertiary qualifications or equivalent hands-on experience in digital analytics.
- Google Individual Qualifications and technical proficiency in Google Analytics, Google Tag Manager, and data visualisation tools.
- Significant experience in digital or data analytics within complex or multi-brand environments, with a strong grasp of web and app behaviour analysis.
- Working knowledge of SQL and Excel, familiarity with Python or R is a bonus.
- A solid understanding of segmentation, funnel analysis, and A/B testing.
- Proven ability to translate complex data into clear, actionable insights, with strong data storytelling and visualisation skills tailored to diverse stakeholders.
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