Marketing Professional

5 days ago

Melbourne, Victoria, Australia beBeeMARKETING Full time $70,000 - $75,000
Role Overview

United Co is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms, and corporate venue hire to the local business community.

Main Responsibilities
  • The Marketing Professional develops a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads, and drive online sales.
Key Skills and Qualifications
  • Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic, and gain market share.
  • Collaborate with the sales and marketing team to optimise ROI.
  • Track and analyse website traffic, PPC campaigns, and social media performance.
  • Create and maintain reporting.
  • Conduct A/B split testing.
  • Update and maintain WordPress website landing pages and blogs.
  • Reduce the risk of fraud and security breaches.
  • Keep up to date with new marketing trends and industry developments, algorithm updates, and changes.
Search Engine Optimisation (SEO)
  • Audit and analyse SEO performance to develop and implement optimisation strategies to increase ranking in organic search results and drive organic traffic.
  • Conduct competitive research and analysis.
  • Perform ongoing keyword discovery, expansion, and optimisation for use on the website, blogs, and other channels.
  • Develop link-building strategy and build backlinks through outreach.
  • Write and publish high-quality SEO-optimised copy for backlinks, guest posts, and blog articles.
  • Implement and maintain structured data sitemaps and metadata.
  • Recommend and implement changes to website architecture, content linking, and other factors to improve SEO positions and conversion/user experience.
  • Keep up to date with search engine algorithm updates.
Paid Advertising (PPC)
  • Set up launch and optimise the performance of paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn, and other channels.
  • Develop ad creatives as required.
  • Write effective direct-response ad copy that sells.
  • Manage and optimise landing pages.
Social Media and Content Creation
  • Create and schedule compelling original content to engage United Co's audience across blogs, advertising, and social media within brand guidelines.
  • Grow United Co's social media presence and following.
  • Monitor and respond to reviews, comments, and tags on social media.
  • Analyse industry and market trends on social media.
  • Identify trending topics and hashtags relevant to United Co's audience.
  • Collaborate with the Community Manager to capture photo and video content.
  • Identify opportunities for collaboration with United Co members and local brands.
  • Write, create, and schedule regular newsletters.

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