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Digital Content Specialist

2 months ago

Gold Coast, Queensland, Australia Big Red Group Full time
About the Role

The Digital Content Writer will play a crucial role in delivering an optimized on-site experience for Big Red Group's customers. This involves coordinating and publishing new and existing products across the company's suite of brands and websites, including writing product descriptions and optimizing imagery.

Key Responsibilities
  • New Product Optimization
    • Support the enrichment of new products across the company's suite of brands
    • Write new product copy to bring the experience to life in the brand tone of voice
    • Prepare and upload all product images to showcase the experiences
    • Complete all relevant product detail information to ensure the product is complete
    • Ensure products are merchandised correctly in the right regions and categories
    • Work closely with the Performance Team to request new regions or categories as required
    • Own the queue of new products and prioritize go-live for these products
    • Ensure the product page meets the company's SEO standards
    • Support with Product Badge application across a suite of brands
  • Existing Product Optimization
    • Title change requests
    • Image Optimizations
    • Ensure copy change requests meet the company's SEO and Brand tone of voice requirements
    • Prepare products for trading in key campaign periods
  • Projects
    • Support with product optimization projects, including images and content projects
    • Own the product optimization process in partnership with Supply Teams
    • Deliver any process improvements to help improve workflow efficiencies
  • Onsite Merchandising
    • Create SEO-optimized content for landing pages
    • Create new region landing pages
    • Create new category landing pages
    • Merchandise landing pages and ensure high-quality images are used