Digital Marketing Specialist in Gold Coast
6 days ago
About Your New Role
The Digital Marketing Executive will support the implementation of The Star Entertainment Group's digital and social marketing strategy for assigned properties. This role requires working creatively and collaboratively with the marketing team to achieve digital marketing goals.
Please note that this is a maternity leave cover for 12 months.
Our Benefits
- Discounts across award-winning restaurants and accommodation
- Diversity & Inclusion areas of focus include Multicultural, Gender, Aboriginal & Torres Strait Islander and LGBTQI+
- Both parental and secondary carers leave available to all employees
- Lifestyle discounts including gym memberships and laundry services
- FREE buffet meal with a new menu every day
- Discounted parking available in the city
- Career development, training, and courses via The Star Academy
- The Star is an Employer of Choice for Gender Diversity awarded by WGEA
To Be Successful in This Role You Will Have:
- Minimum 2 years' online site management and marketing experience
- Experience specialising in digital marketing channels, including social media marketing, content planning, scheduling of social media accounts, social media community management, building and updating website pages in the CMS, writing photography and videography briefs, on-the-day execution of photoshoots, assisting in the developing social & content strategies for marketing & partnerships campaigns, social media coverage of marketing & partnerships events, delivering post-campaign reports for marketing and partnerships campaigns, responsible for strategic initiatives to increase social engagement and grow audiences, and budget management, create purchase orders, match invoices
- Have a commercial mindset - building commercial expertise and insight by linking decisions to commercial outcomes, ROI, and profitability as well as customer experience.
- Data-driven decision making - ensure all decisions are rooted in data, with a particular focus on customer insight.
- Digital and analytical literacy - the skills needed to effectively use and access information through digital platforms and develop new technologies, also requires the ability to challenge the data and determine what's relevant for driving decision making.
About Us
The Star Entertainment Group's vision is to be Australia's leading integrated resort company. Attracting 18 million guests each year, The Star Entertainment Group's properties across Sydney, Brisbane, and the Gold Coast are world-class tourist destinations that offer visitors a diverse selection of award-winning restaurants, bars, cafes, accommodation, and entertainment options.
Our Culture
At The Star, we are committed to creating a diverse, equitable, and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members, and positive outcomes for our communities.
We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia's First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process. We offer a range of flexible working options for team members to find a balance between work and life that's right for them and their unique well-being needs.
The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.
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