Creative Campaign Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $103,032 - $144,621
Campaigns Manager Job Description

As a Campaigns Manager, you will play a pivotal role in leading the development and execution of end-to-end marketing campaigns across various channels. You will be part of a dynamic team responsible for delivering results-driven campaigns that meet our commercial objectives.

Key Responsibilities:

  • Develop and lead the execution of omni-channel marketing campaigns, working closely with cross-functional teams to identify areas of opportunity and growth.
  • Act as the project lead for Sephora's omni-channel campaigns, liaising between regional and local teams while aligning with internal teams to deliver campaigns to timeline.
  • Build comprehensive 360-degree marketing campaign plans in close partnerships with internal E-commerce, Social, PR, VM, Category, and Education teams.
  • Collaborate with the Head of Marketing to identify key areas of success to support key calendar moments in line with business objectives.
  • Responsible for sourcing and managing lifestyle Gift-With-Purchase (GWP) initiatives in line with key calendar campaigns.
  • Share post-campaign analysis and wrap reports provided internally and where possible to brand partners.
  • Lead as the main point of contact for our paid media agency.
  • Manage media agency, briefing national and impactful Out-of-Home (OOH) and Above-the-Line (ATL) media plans in line with business expectations, targets, and budgets for all key marketing campaigns and store openings across AU & NZ.
  • Work closely with the regional Digital Marketing team to brief paid media plans in line with omni-channel campaigns.

Required Skills and Qualifications:

  • 5+ years' experience in Marketing and Communications, with a strength in creative thinking to develop campaign concepts.
  • Tertiary qualifications in marketing, communications, or business.
  • Strong relationship building and interpersonal skills.
  • Experience in budget management.
  • Experience in digital marketing.
  • Experience in the beauty industry a plus.
  • The ability to demonstrate skills in both negotiation and influencing decision making.
  • Campaign reporting and analysis experience.
  • Track record of leading cross-functional project teams.

Benefits:

  • Be surrounded by talented leaders and teams you can be proud to work with.
  • Enjoy a culture that values innovation, diversity, and inclusivity.
  • Have opportunities to learn and evolve through personalized career plans.
  • Unleash your creativity and contribute to reimagining the future of beauty.

Others:

Sephora is an equal opportunity workplace committed to creating an inclusive environment for all employees. We celebrate diversity and do not discriminate in recruitment, hiring, training, advancement, or other employment practices.

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