Global Digital Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $180,000

Job Overview

As a Senior Digital Marketing Manager, you will lead the global digital strategy for a leading company in navigation and autonomous systems. This role is responsible for shaping performance marketing and digital engagement efforts across inbound, outbound, and account-based channels.

You will also oversee marketing operations, driving CRM integration, data-driven campaign reporting, and ensuring the efficiency and accountability of marketing globally.

This role is integral to our Marketing Team's mission. You will craft strategic marketing initiatives that facilitate the entire customer journey, from awareness and consideration to lead generation, sales enablement, and upselling.

Key Responsibilities

  • Owning the global digital marketing strategy from awareness through to conversion and pipeline acceleration.
  • Planning and optimising integrated campaigns across paid media, SEO, organic social, and retargeting.
  • Designing digital programs that support account-based engagement strategies and broad reach campaigns.
  • Using third-party intent data and first-party engagement signals to prioritise outreach and personalise messaging.
  • Driving continuous improvement through testing, experimentation, and digital conversion optimisation
  • Owning marketing operations and reporting, including CRM system integration, lead lifecycle workflows, and MQL definition.
  • Ensuring clean lead routing and data integrity across Salesforce, HubSpot, and supporting systems.
  • Developing marketing dashboards and reporting frameworks to measure ROI, channel effectiveness, and campaign outcomes.
  • Collaborating with Sales and Revenue Operations on lead handling, pipeline attribution, and lifecycle reporting.
  • Supporting regional teams and channel partners with digital marketing initiatives that drive awareness and co-branded lead generation.
  • Developing and implementing scalable programs for channel campaigns, MDF execution, and partner onboarding assets.
  • Maintaining consistent messaging and brand presentation across all partner-related marketing activities.
  • Aligning digital execution to regional commercial objectives and localising assets as required.
  • Leading SEO, AEO, GEO and paid search strategies to grow qualified traffic, particularly across Google Ads, LinkedIn, YouTube and relevant programmatic platforms.
  • Maintaining and optimising the digital tech stack including marketing automation and analytics platforms.
  • Ensuring the website and all digital channels are conversion-optimised and technically sound.
  • Leading and mentoring the digital marketing team to deliver high-quality execution and continuous development.
  • Partnering with Product Marketing Managers to execute go-to-market activity and support product launches.
  • Working closely with Sales, Design, Content, and Events to ensure campaigns align with wider strategic initiatives.
  • Actively participating in quarterly planning, budget setting, and KPI reviews with the Head of Marketing.

Requirements

  • Bachelor's degree in Marketing, Business, Communications or related field.
  • Postgraduate qualifications or professional certifications in marketing operations, digital strategy, or CRM systems are valued.
  • Minimum 8 years in digital marketing within a B2B technology, manufacturing, or industrial environment
  • Demonstrated leadership in building and executing global digital strategy aligned to commercial goals
  • Deep experience with performance media, attribution modelling, SEO, and channel optimisation
  • Strong understanding of Account-Based Marketing strategies, tools, and activation techniques
  • Operational experience with intent data platforms and integrating third-party signals into campaign workflows
  • Proficient in CRM and marketing automation platforms including Salesforce and HubSpot
  • Experience supporting channel marketing initiatives, including joint campaigns and partner enablement
  • Proven track record of using marketing operations to improve reporting visibility and campaign accountability

What We Offer

  • Financial Support for further education
  • Military Service leave entitlements for reservists
  • Employee Assistance Program
  • Employee Bonus Scheme
  • Excellent facilities across all of our offices - including weekly wellness classes, cutting-edge laboratories and great end of trip facilities

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