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Healthcare Professional Marketing Lead

3 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

Key Role: Senior Brand Manager for Healthcare Professionals

Job Overview

This pivotal position focuses on spearheading marketing initiatives targeted towards healthcare professionals (HCPs). As a Senior Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance engagement, drive brand awareness, foster advocacy, and boost sales through practitioner channels.

The role requires a deep understanding of HCP needs, regulatory environments, and industry trends. You will collaborate with cross-functional teams to create educational materials, clinical guides, case studies, and digital content that resonates with health practitioners.

  • Develop tailored marketing plans aligned with brand objectives and priorities, focusing on digital marketing, content creation, and education.
  • Execute digital marketing strategies in collaboration with the digital, sales, and customer marketing team, including email campaigns, social media, webinars, and content marketing, to engage HCPs and educate them on key benefits, science, and competitive advantages.
  • Cultivate relationships with global and regional education and creative teams to produce impactful educational materials and digital content.
  • Develop lead generation and nurturing strategies within the healthcare community, leveraging both traditional and digital marketing channels.
  • Collaborate with event specialists to plan HCP-targeted events such as webinars, seminars, conferences, and trade shows to build brand visibility, foster relationships, and drive awareness.
Requirements

To succeed in this challenging role, you should possess:

  • A degree in Marketing or a related discipline.
  • Mature experience in OTC, consumer, or supplements marketing.
  • Experience in creating engaging content for HCPs, particularly in supplements, nutrition, or wellness.
  • A proven track record of developing and executing successful digital marketing campaigns.
  • An understanding of HCP needs, regulatory environments, and industry trends.
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously and deliver results within budget.
  • Demonstrated leadership and facilitation skills, with a strong focus on building high-performing teams.
Benefits and Opportunities

This role offers a unique opportunity to shape the marketing strategy for a leading brand, working closely with cross-functional teams to drive business growth and success. If you are a motivated and experienced marketer looking to make a significant impact, we encourage you to apply for this exciting opportunity.