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Digital Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia Canva Full time

**About the Job:**

We're looking for a talented Digital Marketing Strategist to join our team at Canva. As a key member of our growth marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy across paid social, SEM, YouTube, and display channels.

**Key Responsibilities:**

  • Develop and oversee a comprehensive B2B performance marketing strategy across paid social, SEM, YouTube, and display channels.
  • Partner with internal channel experts to ensure successful execution, gathering learnings for continuous optimisation.
  • Design and manage an experimentation framework to test and scale new performance marketing opportunities.

**Requirements:**

  • At least 6 years of B2B experience in performance marketing, with success owning strategies across paid social, SEM, YouTube and display channels.
  • A strong ability to craft big-picture strategies, optimize campaigns, and leverage data to drive growth.
  • A deep understanding of B2B buying behaviours and proven success managing large budgets.
  • The skills to work cross-functionally with internal teams and manage external agency partnerships.

**What We Offer:**

  • A competitive salary and equity package.
  • An inclusive work environment that supports diversity and inclusion.
  • Ongoing training and development opportunities.