Chief Marketing Strategist For Smart Technologies

7 days ago

Perth, Western Australia beBeeMarketing Full time $120,000 - $180,000

Job Overview:
We are seeking a forward-thinking and results-oriented marketing professional to drive global marketing efforts within the smart module business.
This role will be responsible for developing and executing targeted strategies that position our smart modules for success across diverse verticals including industrial IoT, smart cities, healthcare, robotics, AR/VR, automotive and more.
The ideal candidate will have a strong background in the AI/IoT sector, with specific experience in smart modules or embedded wireless technology. This person will play a key role in identifying new market opportunities, creating tailored promotional content, and driving customer acquisition and revenue growth through impactful campaigns.

Key Responsibilities:
  • Own the global marketing strategy for the smart module segment, aligning with overall business goals and product roadmaps.
  • Define target markets, segment positioning and messaging based on in-depth customer, industry, and competitor analysis.
  • Research and evaluate emerging market opportunities and new customer segments to expand our smart module market share.
  • Identify customer purchasing drivers to guide strategic decisions in product positioning, marketing and sales.
  • Create and manage compelling promotional campaigns and content to engage new and existing audiences and support the sales funnel.
  • Collaborate closely with product management, sales, field application engineering (FAE) and regional marketing teams to ensure alignment and consistency across global initiatives.
  • Devise and execute digital marketing efforts (web, email, social media, paid campaigns) to enhance visibility and demand generation for smart modules.
  • Represent the company as a subject matter expert at global industry events, tradeshows and webinars.
  • Track KPIs and analyze the performance of campaigns to refine and improve marketing effectiveness.

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