Digital Transformation Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeAudience Full time $168,000 - $198,000
Senior Digital Marketing Manager

The role of the Senior Digital Marketing Manager is to develop and execute a cohesive digital strategy across Salesforce's Australia and New Zealand web and email channels.

This involves driving audience growth, improving user experience and business impact, and ensuring every digital touchpoint is optimised for performance.

Key Responsibilities
  • Integrated Web Audience Strategy
    • Develop and implement a unified strategic vision for the ANZ web and email programs, focusing on audience acquisition, engagement, nurture, and conversion.
    • Own the Salesforce ANZ website, ensuring it aligns with global brand consistency while delivering exceptional local relevance and performance.
  • Audience Growth & Acquisition
    • Drive audience growth by establishing best practices for search engines and new AI-powered platforms. Lead efforts to improve our visibility in LLMs and Google's AI Overviews, making sure our material is easily discoverable and accessible to a broader audience.
    • Manage local SEO and content agencies to produce high-impact, locally relevant content that fuels organic growth.
  • Engagement & Conversion Optimisation
    • Collaborate on the strategic vision of the experimentation and A/B testing program across web and email, in partnership with the Analytics team, to continuously improve conversion rates and performance.
    • Conduct and synthesise user experience (UX) research to uncover deep user insights that inform design decisions and identify new opportunities for growth.
  • Stakeholder Collaboration & Leadership
    • Act as the primary web strategy liaison between the ANZ Field Marketing team, local Sales Development teams, and global stakeholders.
    • Build and maintain strong, collaborative relationships, understanding business needs and translating them into effective digital strategies.
  • Performance Reporting & Insights
    • Establish key performance indicators (KPIs) and regularly report on the holistic performance of web and email programs to senior marketing leadership.
    • Deliver actionable insights on audience behaviour, channel effectiveness, and campaign impact, providing clear recommendations for future optimisation.
Requirements
  • Proven experience in a senior digital marketing leadership role, with a strategic focus on both web platforms and email marketing strategy.
  • Demonstrated success in developing and executing integrated digital strategies that drive audience growth and achieve business objectives.
  • Deep expertise in Search Engine Optimisation (SEO) and a strong understanding of modern content marketing principles.

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