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Head of Strategic Planning

1 week ago

Melbourne, Victoria, Australia GroupM Australia & New Zealand Full time

EssenceMediacom is committed to fostering a culture that supports diversity and creates opportunities for all.

We understand our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry.

Role Overview
  • Lead evidence-based strategies that deliver real business outcomes for allocated client patches.
  • Provide consultative strategic thinking to clients while implementing strategic thinking in media and communications.
  • Create measurement frameworks for business, marketing, and media KPIs.
  • Lead a team of strategists and manage their development.
  • Drive understanding and adoption of proprietary tools in strategy development.
  • Foster training and development to meet the current and future needs of the strategy community.
  • Collaborate across functions to create an integrated and end-to-end strategy product.
  • Elevate the reputation of EssenceMediacom's strategic offering through thought leadership panels and awards programs.
Key Responsibilities
  • Conduct weekly check-ins with team members and directs.
  • Provide ongoing guidance on client deliverables.
  • Manage national resource planning.
  • Implement retention planning.
Deliverables
  • Conduct strategic development and quality control on major client briefs.
  • Develop the national 'strategy product plan' in conjunction with the CSO.
  • Integrate Planning and Strategy products.
  • Drive product innovation and new product development.
  • Support product innovation for new business pitching.
Client Engagement
  • Nurture direct relationships with top-5 client Media Heads/CMOs.
  • Conduct thought leadership seminars and presentations to senior client stakeholders.
Performance Metrics
  • Collaborate with MD and CPs to track and deliver QRF numbers.
  • Leverage ExCo to land new business pitches.
Culture and Expertise
  • Cultivate expertise and collegiality between Strategy and Planning communities.
Required Skills
  • Demonstrate hands-on understanding of the agency's 4A process.
  • Combine thought leadership with practical expertise.
  • Elevate strategic products in collaboration with the global network.
  • Translate strategy into channel planning.

Apply now by sending your CV via the link