B2B Marketing Specialist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000
Job Description

We are seeking a seasoned professional to take ownership of our marketing efforts and drive campaigns that fuel business growth.

This is an ideal step-up opportunity for someone looking to move into a management role, overseeing the end-to-end marketing function and working closely with leadership and external agency partners.

About the Role
  • End-to-end campaign ownership: plan, execute, and optimise multi-channel B2B campaigns to generate leads and nurture accounts.
  • Content creation: develop case studies, thought leadership pieces, social content, and website updates to position the company as a leader in its industry.
  • Event planning: deliver high-quality C-level roundtables, webinars, and quarterly events (30–40 people).
  • Campaign analysis: track performance, measure ROI, and provide insights to leadership using CRM tools.
Required Skills and Qualifications
  • Proven B2B marketing experience, preferably in IT, SaaS, or professional services.
  • Hands-on event marketing experience from planning through to execution of C-level roundtables, webinars, or thought-leadership events.
  • Strong content and copywriting skills with the ability to craft engaging materials.
  • Confidence managing CRM tools (automation, workflows, email marketing, analytics).
Why You'll Thrive Here
  • Autonomy and ownership: be the driving force behind our marketing efforts and shape the role to your strengths.
  • Influential clients: work with established businesses and brands.
  • Diverse culture: close-knit team, direct access to leadership, and a commitment to improving meaningful diversity in the technology industry.
  • Flexible work arrangements: Sydney CBD with 3 days in office / 2 days WFH.

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