Digital Content Manager
4 days ago
A Content Strategist will elevate our online presence by planning and managing all digital content across various platforms.
This hybrid role involves coordinating with internal teams and external partners to ensure timely, on-brand content delivery. The ideal candidate will have experience in crafting engaging and impactful content that drives action, preference, and long-term brand value.
- Strategically Plan & Manage: Oversee the content calendar for all digital channels (website, social, email, blog) to align with marketing campaigns and category priorities.
- Coordinate & Collaborate: Work closely with internal teams and external partners to ensure timely, on-brand content delivery.
- Optimise for Performance: Monitor SEO and engagement metrics, providing insights and recommendations to continuously improve content effectiveness and drive traffic.
- Stay Ahead of Digital Trends: Stay up-to-date with the latest digital trends and recommend new approaches to improve content compliance with brand, legal, and regulatory standards.
Key Responsibilities:
The Content Strategist will be responsible for:
- Managing digital content strategy across various platforms (web, social, email, blog).
- Coordinating with internal teams and external partners to ensure timely, on-brand content delivery.
- Monitoring SEO and engagement metrics to provide insights and recommendations.
- Staying ahead of digital trends to recommend new approaches.
Requirements:
- Proven Experience: Demonstrated success in managing digital content strategy across various platforms.
- Planning & Organisation Skills: Excellent planning, coordination, and stakeholder engagement skills.
- Data-Driven: A solid understanding of SEO, performance analytics, and digital optimisation.
- Communication & Collaboration: Ability to build strong working relationships across teams and foster a positive, creative work environment.
- Influencer Management: Ability to manage or oversee content creator/influencer partnerships.
- Commercial Awareness: Organised, commercially aware, and ready to contribute to resource efficiency.
About Us:
We are an outdoor adventure retailer with a rapid growth rate. We aim to inspire, equip, and enable all Australians with the best value and broadest range of outdoor adventure products. Our vision is to be the first choice for outdoor enthusiasts while helping them save more.
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