Marketing and Communications Specialist

2 weeks ago


Melbourne, Victoria, Australia Opal HealthCare Full time
About the Role

We are seeking a skilled Marketing Coordinator to join our team at Opal HealthCare.

The successful candidate will play a key role in developing and delivering impactful marketing initiatives to support our acquisition program, with a specific focus on brand activation and alignment.

You will be responsible for planning, creating, and implementing marketing campaigns to ensure the successful integration of newly acquired Care Communities into our organisation, positioning them effectively within the external market.

Responsibilities
  • Brand Turnover Program Execution: Work as part of the Marcomms Integration team to execute the brand turnover program onsite, including coordinating events, updating brand materials, and supporting Care Community leaders to adopt brand guidelines and marketing assets.
  • Marketing Materials Development: Develop, edit, and proofread marketing materials for both print and online publication, ensuring brand compliance, SEO optimisation, and alignment with organisation goals to drive conversion, retention, and advocacy.
  • Campaign Performance Monitoring: Monitor and analyse the performance of the brand, marketing campaigns, and initiatives, providing insights and recommendations for optimisation and continuous improvement.
Requirements
  • Qualifications: Degree in marketing, communications, or a related field.
  • Experience: Minimum 2 years' experience in marketing with a generalist skill set.
  • Skills: Proven track record of developing and executing successful marketing campaigns, preferably in a corporate or agency setting; excellent written and verbal communication skills; strong project management skills.


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