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Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $100,000 - $120,000
Job Opportunity

The Marketing Coordinator role is a pivotal position within our organization, tasked with driving marketing campaigns across digital channels. This individual will play a key role in implementing and coordinating product launches, maintaining online presence, and ensuring brand consistency.

  • Campaign & Digital Marketing:
    • Develop and execute integrated marketing strategies across email, social media, and web platforms.
    • Manage campaign schedules, briefs, and publish content aligned with the quarterly marketing calendar.
    • Collaborate with purchasing and design teams to manage product launch rollouts.
    • Support B2B loyalty campaigns and automated email flows.
    • Coordinate SMS campaigns, newsletters, and segmented sends via email marketing platforms.
  • Content & Website:
    • Maintain and update product content, banners, and SEO meta tags on our website.
    • Assist with on-page optimization, category pages, and landing pages.
    • Brief and review creative assets with designers for campaigns, brochures, and email headers.
    • Support internal marketing collateral production (e.g. signage, case studies, capability statements).
  • CRM & Reporting:
    • Track campaign performance using Google Analytics and Data Studio.
    • Work with CRM systems to manage segmented lists, track lead attribution, and update contact records.
    • Ensure accuracy and consistency of customer lists for all outbound communications.
  • Social Media & Brand Presence:
    • Coordinate organic social media content across LinkedIn, Instagram, and Facebook.
    • Develop and execute a content calendar aligned to sales, seasonal, and industry events.
    • Monitor engagement and report performance monthly.
  • Project & Agency Coordination:
    • Manage deadlines and ensure timely delivery of tasks via project management tools.
    • Liaise with external agencies for handover briefs and progress updates.
    • Support preparation of meeting agendas and track actions from weekly meetings.
Required Skills and Qualifications
  • 1-3 years' experience in a digital marketing or coordination role.
  • Strong project coordination and organizational skills.
  • Experience working with Content Management Systems (CMS).
  • Experience with email marketing platforms.
  • High-level understanding of analytics tools and software.
  • Excellent verbal and written communication.
  • High attention to detail and strong proofreading ability.
  • Ability to work independently and manage multiple priorities in a fast-paced environment.
Benefits

Flexible work arrangements and growth opportunities are available. Staff discounts and perks are also offered.