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Brand Strategist

2 weeks ago

Melbourne, Victoria, Australia Lululemon Athletica Full time

About the Role:

We are seeking a talented Brand Strategist to join our team in Australia.

The ideal candidate will have a strong background in marketing and brand management, with experience in developing and implementing successful brand strategies.

This role will be responsible for leading cross-functional teams to develop and execute campaigns that drive awareness and familiarity of our brand and products across Australia and New Zealand.

Main Responsibilities:

  • Lead the development of brand strategies and integrated campaign plans that deliver against our business objectives.
  • Collaborate with APAC Brand and Global Brand teams on campaign development, influencing our partners with data and insights to ensure AUSNZ market needs are reflected and prioritised.
  • Develop campaign activation plans and work cross-functionally to drive their implementation across multiple channels.
  • Brief and collaborate with our media agency to develop plans and assets for top of funnel campaign moments, in collaboration with our Digital Marketing team to ensure a full-funnel approach.
  • Set, drive and regularly track campaign objectives and KPIs, ensuring timely reporting and learnings.
  • Conduct campaign reviews, synthesise insights and learnings to inform our future plans.

Requirements:

  • A minimum of 8 years of relevant experience in marketing and brand management.
  • Strong influencing skills and experience working in a matrix organisation are essential.
  • Able to inspire teams with excellent written, presentation and communication skills.
  • Experience working for a global brand.