Performance Creative Strategist

2 weeks ago


Melbourne, Victoria, Australia Garden Street Gin Club Full time
Performance Creative Strategist (Paid Media)

About Garden Street Gin Club: Garden Street Gin Club is Australia's favourite gin subscription service, delighting gin enthusiasts each month with curated bottles, creative cocktails, and unforgettable gin journeys. Known for our playful, light-hearted tone and passion for storytelling, we're on a mission to bring exceptional gin experiences to our thriving community of gin lovers.

Role Overview: We're looking for an enthusiastic and innovative Creative Strategist to develop and optimise our paid media creatives. You'll play a crucial role in driving customer engagement and acquisition through impactful storytelling, ensuring our advertisements resonate with audiences and align seamlessly with our vibrant brand identity.

What You'll Be Doing:

  1. Creative Ideation & Strategy: Develop creative concepts and strategies for digital advertising campaigns, particularly across paid social channels (Meta, TikTok).
  2. Content Creation: Write compelling ad scripts, creative briefs, and collaborate closely with designers to produce visuals that drive engagement, conversions, and customer loyalty.
  3. Brand Alignment: Ensure all creative output maintains Garden Street Gin Club's distinctive playful voice and consistently enhances brand perception.
  4. Performance Analysis: Regularly analyse campaign performance data, extract insights, and adapt creative approaches to continually improve results.
  5. Collaboration: Work closely with the internal creative team and external partners, fostering a collaborative environment focused on innovation and results.

What We're Looking For:

  1. 3-5 years experience in performance creative roles, ideally within DTC brands, eCommerce, or subscription-based services.
  2. Proven ability to create engaging and effective digital ad content that drives measurable results.
  3. Strong copywriting skills and creative storytelling abilities.
  4. Good understanding of performance metrics, analytics, and the ability to translate data into actionable creative strategies.
  5. Excellent communication and collaboration skills, capable of clearly articulating creative concepts to internal stakeholders.
  6. Genuine interest in gin, cocktails, and creative brand storytelling is highly desirable

Location: Melbourne, Australia – Flexible hybrid working arrangements available.

Salary: Competitive salary package commensurate with experience.

If you're ready to help craft irresistible stories and join a team passionate about all things gin, we'd love to hear from you

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Services

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