Digital Media Operations Manager

1 week ago

Sydney, New South Wales, Australia beBeePerformance Full time $108,460 - $145,480

Job Opportunity: Performance Media Strategist

About the Role

We are seeking a highly skilled Performance Media Strategist to join our media team. As a senior member of our team, you will be responsible for leading and driving forward paid search strategies for large ecommerce clients.

You will be accountable for creating and implementing strategies across all paid search channels, including Google AdWords and Microsoft Ads, while working closely with the SEO team, the rest of the media team and external partners.

Key Responsibilities
  • Campaign Management:
    • Monitor and manage day-to-day running of paid search and social accounts for clients
    • Ensure all accounts are set up to adhere best practice & restructure inherited accounts where necessary
    • Strong budget management skills to avoid underspend/overspend
    • Forecast accurately expected performance of campaigns for clients
  • Account Management:
    • Manage the overall client media programs for a designated portfolio, including day-to-day client relationship and the efficient and effective implementation of strategy
  • Implementation:
    • Work with the team to create exceptional digital media plans, rooted in campaign business objectives, across paid search and social
    • Accountable for end-to-end delivery of performance campaigns against targets
    • Provide performance reporting and in-depth insights on a weekly basis
  • Optimisation:
    • Work closely with Analytics team to ensure that all campaigns are being run and tested with the rigor needed to gain appropriate learnings
    • Strive to identify improvements beyond SEM
    • Highlight opportunities for innovation and improvement on the client account through media, marketing, creative, technological or process change
  • Team Development:
    • Mentoring and guidance of junior team members, taking responsibility for their growth and development
    • Completion of junior team member performance reviews and KPI tracking
Requirements

To be successful in this role, you will have:

  • At least three years' experience within digital media with a track record of leadership
  • Team management experience (with at least 1-2 direct reports)
  • Strong understanding of SEM, performance media and biddable landscape, suppliers and technology
  • Proven experience in running complex and effective performance media and branding campaigns, which exceed client expectations
  • Demonstrate the ability to present your strategic recommendations to external and internal clients
  • Strong analytical skills. Able to analyse and draw conclusions from data and comfortable presenting quantitative information in a client context
  • Eager to learn new concepts and challenge the existing business framework
  • Effective written communication, presentation, influencing & negotiation skills and problem-solving abilities
  • Knowledge and experience with third-party companies (Google, Bing, etc)
  • High level of competence with Microsoft Office packages
  • Passionate about biddable media, with a general thirst for digital knowledge and a significant interest in new platforms and channels
  • Passion for excellence
  • Experience in retail is a plus

Our organization takes a more holistic view of the role of media; examining every step of the customer journey to design and deliver compelling experiences that engage, inform and inspire people.

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