Digital Analytics Specialist

4 weeks ago

Artarmon, New South Wales, Australia Foxtel Group Full time

About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at Foxtel Group. As a key member of our analytics team, you will be responsible for deploying and delivering actionable insights from our digital platforms to drive business growth.

Key Responsibilities

  • Develop and maintain detailed reporting requirements for existing and upcoming features within our digital streaming products
  • Maintain and evolve the Data Layer Specification to meet reporting and insights requirements
  • Implement tracking requirements using Adobe Launch for web-based streaming products and satellite websites
  • Forecast server calls for each contract year to ensure appropriate contract limits are set
  • Build dashboards in Adobe Analytics and Tableau for business stakeholders to surface insights in a self-serve manner
  • Carry out deep dive analyses to help the business understand feature usage, retention correlation, and impacts of key product initiatives
  • Collaborate with the Customer Acquisition Team and Partnerships Team to develop an optimisation roadmap for the year
  • Implement testing activities using Adobe Target and build reports to measure performance of optimisation activities
  • Collaborate with the Engagement team to deliver ongoing engagement activities based on analytics data

Requirements

  • In-depth knowledge of key Adobe Experience Cloud products, namely Adobe Analytics, Adobe Target, and Adobe Audience Manager
  • Ability to make actionable recommendations based on data findings
  • Proven ability to lead and manage sprint delivery process
  • Business acumen with good project management skills
  • Flexibility to step outside defined role to get something done
  • Strong understanding of Martech best practices
  • Excellent verbal and written communication skills to clearly communicate complex ideas to technical and non-technical teams

About Us

Foxtel Group is a technology-led streaming powerhouse transforming how Australians watch the world around them and connect with one another. We live by our values of Customer First, Own It, Authentic, Change the Game, and Win Together, bringing world-class entertainment and sporting experiences to millions of Australian homes. We celebrate diversity, knowing our individual differences make us collectively better, and are committed to creating a better Australia through a focus on health and wellbeing, social and economic inclusion, reconciliation, and reducing our environmental impact.

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