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Senior Leader in Marketing Intelligence

3 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $175,000

We are seeking a visionary leader to spearhead our marketing science initiatives. As a Senior Manager, you will be responsible for driving innovation and strategic decision-making across the organization.

Job Description

As a Senior Manager, Marketing Science, you will lead advanced analytics initiatives to transform how we measure, model, and optimize marketing performance. Your responsibilities will include:

  • Building and evolving marketing intelligence capabilities to enhance performance measurement across channels.
  • Developing robust attribution models, including MMM, to assess and improve marketing effectiveness.
  • Applying scientific principles to convert complex datasets into insights that shape marketing strategy.
  • Leveraging predictive modeling and data tools to uncover trends, forecast outcomes, and inform targeting.
  • Conducting deep-dive analysis to support channel mix optimization, ROMI measurement, and business case development.
  • Acting as a trusted advisor to internal stakeholders, championing data-led thinking and storytelling.
  • Upskilling the team and embedding modern analytics practices into our marketing operations.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Demonstrated senior-level experience in marketing analytics or data science.
  • Deep expertise in marketing measurement methodologies, including MMM.
  • Strong SQL and Python skills, with the ability to build and explain models confidently.
  • Exceptional communication skills, capable of simplifying complexity and influencing stakeholders.
  • A STEM-based academic background, ideally in mathematics, statistics, or a related field.
  • Experience with marketing data platforms such as GA or Adobe Analytics.
  • Proficiency in BI tools like Tableau, Looker, or Power BI.
Benefits

As a valued member of our team, you will enjoy:

  • A dynamic and supportive work environment.
  • The opportunity to work on high-impact projects that drive business growth and innovation.
  • A competitive salary and benefits package.
  • Ongoing professional development and training opportunities.
Others

At Cbus Super Fund, we are committed to attracting and retaining top talent. If you are a motivated and results-driven individual who is passionate about marketing science, we encourage you to apply for this exciting opportunity.