Sneaker Content Strategist
1 week ago
Sneaker Marketing Professional
As a Sneaker Marketing Professional, you will lead the development and execution of integrated content strategies across key marketing channels - including Retail, social media, Key Opinion Leaders (KOLs) and be the brand's POC for Marketing Brand Partners. Reporting directly to the Head of Marketing & Digital, your role is pivotal in ensuring brand consistency and resonance across diverse platforms.
This role involves planning and briefing local content creation requirements to the internal creative agency, ensuring alignment with brand guidelines and campaign objectives. You will manage the production of content, including photoshoots and video content, and work closely with the HOM to ensure timely delivery of content.
You will also develop and brief paid social media campaigns across Australia and New Zealand, monitor and analyse campaign performance metrics, and create and implement an organic social media strategy. Additionally, you will implement influencer marketing and public relations strategies, build and maintain strong relationships with internal stakeholders, and manage external agencies.
Key Responsibilities- Plan and brief local content creation requirements to the internal creative agency, ensuring alignment with brand guidelines and campaign objectives.
- Manage the production of content, including photoshoots and video content, and work closely with the HOM to ensure timely delivery of content.
- Develop and brief paid social media campaigns across Australia and New Zealand, monitor and analyse campaign performance metrics, and create and implement an organic social media strategy.
- Implement influencer marketing and public relations strategies, build and maintain strong relationships with internal stakeholders, and manage external agencies.
Requirements:
- 3+ years' experience in Marketing Management (Retail, Agency background is Highly regarded)
- Strong familiarity with end-to-end content creation.
- Ability to interpret global guidelines with a local lens.
- Up to date with the social media landscape with solid comprehension of social media metrics.
- Trade Marketing or instore POP experience.
- People leadership experience
- IT Skills: Microsoft office (Very good), Adobe suite.
Benefits:
- At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion.
- We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability.
- We strive on creating an equal employment environment where everyone from any background can be themselves.
Other Information:
- The Aboriginal and Torres Strait Islander and Maori people.
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