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Marketing Communications Specialist

1 week ago

Sydney, New South Wales, Australia Canva Full time
About The Team

Canva's B2C Marketing Group is comprised of talented individuals passionate about crafting user-centric experiences. We're on a mission to build the most loved brand in the world, shaping how we connect with our community while guiding internal teams to create exceptional product experiences and communications.

Job Description

As Print Marketing Lead, you'll drive the print strategy and expand marketing channels to accelerate business growth, collaborating closely with marketers, engineers, creatives, and designers to grow Canva's user base and revenue.

Key Responsibilities
  1. Owning and driving the overall Print Marketing strategy and execution, overseeing efforts across PMM, Lifecycle, Brand, and other Marketing teams.
  2. Leading user and revenue growth initiatives for Print Marketing.
  3. Collaborating closely with the Print Leadership team to develop a cohesive Growth and Marketing strategy across Product and Marketing.
  4. Building a strategic roadmap for long-term goal setting and execution across all channels.
Requirements
  1. 8+ years of experience building and managing high-performing marketing programs across multiple channels, including search, social, display, programmatic, mobile, lifecycle, PMM, and Brand.
  2. Proven ability to develop and execute holistic marketing strategies by leveraging both quantitative and qualitative insights.
  3. Strong cross-functional collaborator with the ability to drive alignment, communicate effectively, and influence stakeholders at all levels.
  4. Exceptional critical thinking and problem-solving skills, with the ability to analyse data, synthesise key learnings, and effectively communicate insights across teams.