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Digital Campaign Specialist
2 weeks ago
About the Role: A Digital Activation Manager is required to oversee digital campaigns from inception to execution.
This includes ensuring high standards in digital brief responses, work-in-progress reviews, quarterly business reviews, reporting, and campaign performance. The ideal candidate will build future-focused testing and optimisation roadmaps, manage campaigns, and oversee the execution and optimisation of digital programs and campaigns across paid search, paid social, and programmatic channels.
Main Responsibilities:
- Develop and execute comprehensive digital strategies to meet client objectives.
- Maintain strong relationships with clients and internal teams to deliver successful campaigns.
- Analyse campaign performance and provide actionable insights to drive business growth.
- Liaise with directors to handle client WIP and reporting meetings, providing analysis and key actions.
Requirements:
- Prior experience in implementing digital campaigns and managing large client budgets in a marketing agency.
- Proficiency in tools like SA360, Google Ads, Bing Ads, GA360/GA4, DV360, Trade Desk.
- Strong project management skills with the ability to guide teams and individuals concurrently.
- Aptitude for articulating media strategy into performance media solutions and holding accountability for achieving performance targets.
We Offer:
- Flexible working options to promote work-life balance.
- Ongoing mental health and wellbeing support.
- A collaborative and inclusive work environment.
- Access to extensive learning and development opportunities.
- A dedicated Diversity, Equality, and Inclusion strategy.
- Generous leave benefits including birthday leave, flexible public holidays, and additional leave after two years of service.
- The Work Your World program allowing employees to work from anywhere in the world for up to six weeks per year.
- A parental leave policy with up to 18 weeks based on tenure.
- Access to counsellors, psychologists, and professionals through Sonder.
