Digital Campaign Manager

18 hours ago

Sydney, New South Wales, Australia beBeeSearchEngineMarketing Full time $90,000 - $120,000

As a senior digital strategist, you will be responsible for overseeing the development and execution of paid search campaigns for luxury brands.

Key objectives include driving maximum ROI through SEM campaign management, conducting keyword research to enhance campaign performance, monitoring and analyzing performance metrics to optimize campaign effectiveness, collaborating with cross-functional teams to align SEM strategies with overall marketing objectives, and staying up-to-date with the latest trends and best practices.

  • Develop and implement SEM campaigns that achieve significant returns on investment.
  • Conduct thorough keyword research to select high-performing keywords for pay-per-click campaigns.
  • Monitor and analyze key performance metrics to ensure campaign effectiveness.
  • Collaborate with cross-functional teams to ensure alignment of SEM strategies with broader marketing objectives.
  • Stay current with the latest developments in the field of search engine marketing.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • Proven experience as a digital strategist or similar role.
  • Strong understanding of web analytics tools and keyword research methodologies.
  • Proficiency in Google Ads, Bing Ads, and other paid search platforms.
  • Excellent analytical and communication skills.

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