Digital Acquisition Strategist

3 hours ago

Sydney, New South Wales, Australia AMEX Full time
Lead the Way with American Express

We're a global community of colleagues who are passionate about backing our customers, communities, and each other. As a key member of our team, you'll have the opportunity to create a career journey that's unique and meaningful to you.

About the Role

The Assistant Manager, Programmatic and Paid Search is responsible for developing and executing multi-channel acquisition strategies to drive new card acquisition and billings growth. This role will suit someone who enjoys a diverse, fast-paced team focused on building the future of American Express.

Key Responsibilities
  • Develop and implement innovative strategies to deliver value to customers and improve the efficiency of paid search and programmatic media acquisition channels.
  • Identify and leverage scalable opportunities to drive continued card member acquisition acceleration and growth.
  • Lead and develop one direct report.
  • Build strong relationships with external publishers and agencies to develop and evolve channel capabilities.
  • Support the optimization of planning, investments, and each layer of the acquisition funnel through econometric models and digital analytics insights.
  • Lead and enhance our measurement framework to enable stronger outcomes across key KPIs.
  • Work closely with key business partners to ensure alignment and effective strategies.
Requirements
  • Seasoned marketing professional with extensive performance and digital marketing experience.
  • Strong experience in programmatic and paid search.
  • Proven ability to inspire and engage through strong people leadership and general management.
  • Creative thinker who can communicate new ideas and convince others to support strategies and tactics.
  • Ability to drive results and innovation in a fast-paced, constantly changing environment.
  • Experience managing multiple stakeholder relationships with strong influencing skills.
What We Offer

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. This includes competitive base salaries, bonus incentives, support for financial-well-being and retirement, comprehensive medical and dental benefits, and flexible working models.

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