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Market Research Analyst

2 months ago

Sydney, New South Wales, Australia JCDecaux Full time
About the Role

We are seeking a highly skilled Market Research Specialist to join our team at JCDecaux. As an advocate for research and effectiveness, you will be responsible for managing the development and execution of research and effectiveness studies, with a focus on media mix measurement.

Key Responsibilities
  • Manage ad-hoc research requirements, including project management and ensuring high-quality research solutions.
  • Develop relationships with research suppliers and agencies, and collaborate with internal stakeholders to drive business growth.
  • Analyze data and work with the team to demonstrate the value of research insights.
  • Support the development and execution of JCDecaux PROOF, our program of significant Out-of-Home effectiveness studies.
  • Ideate and scope new ways of applying research innovation and methodologies, such as Media Mix Modelling.
  • Actively manage research and effectiveness knowledge, including a clear and up-to-date library of case studies.
  • Support the wider marketing team with innovation and new approaches to data, research, and insights.
About You

You will have demonstrated experience in research or insights, gained in either agency, media owner, or client-side. Experience in advertising measurement and effectiveness, or a passion for learning further about this field, will be highly valued.

  • Knowledge of quantitative and/or qualitative research methods, including survey writing.
  • Exceptional attention to detail and high level of competency in written and verbal communication.
  • Knowledge of the media industry tools and a passion for advertising effectiveness.
  • Data/numeric literacy and ability to work with large data sets.
  • Relevant tertiary qualification in Marketing or equivalent.
Why Join JCDecaux

At JCDecaux, we value and reward your contributions, prioritize your wellbeing and health, and nurture a culture that is inclusive and empowering. We offer a range of benefits, including additional annual leave, bonus or OTE programs, comprehensive training and development opportunities, and a supportive hybrid working environment.