Senior Content Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeContent Full time $96,000 - $121,000
Job Overview

The Content Marketing Lead plays a pivotal role in crafting compelling content that fuels national fundraising and brand campaigns. This position requires coordinating storytelling to inspire Australians to support children in need.

Key Responsibilities
  • Coordinate content requirements and delivery schedules across marketing campaigns.
  • Collaborate with internal teams to manage the sourcing, consent, and approvals of content.
  • Develop impactful copy and audience-focused content for digital channels and fundraising campaigns.
  • Support the creation and maintenance of content toolkits, databases, workflows, and resources.
  • Ensure consistent application of brand tone, storytelling frameworks, and ethical guidelines.
  • Build strong working relationships across marketing, communications, story, research, and fundraising teams.
  • Liaise with external agencies to manage content production timelines and approvals.
  • Maintain content systems, including Digital Asset Management platforms.
  • Analyse and report on content performance to inform planning and improvements.
  • Research emerging trends and contribute ideas for content innovation.
Required Skills and Qualifications
  • 3+ years' experience in content marketing or campaign coordination.
  • A background in fundraising or campaign coordination alongside fundraising teams.
  • A tertiary qualification in marketing, communications, or a related discipline.
  • Proven ability to manage content-heavy projects in fast-paced, multi-stakeholder environments.
  • Exceptional organisational and project management skills.
  • Proven experience writing copy for digital channels and fundraising campaigns.
  • Strong written and verbal communication and attention to detail.
  • Experience working with creative agencies and content management systems.
  • A passion for storytelling and a deep respect for ethical content use.
  • A collaborative, proactive, solutions-focused mindset.

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